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The KFA Theme - Striving for Gold

The KFA theme identifies the values associated with Winners. These are –Determination, a Fighting spirit, Teamwork and Continuous striving for excellence. The theme symbolizes the winning spirit within achievers in-spite of challenges and competition. The mud or the storm symbolizes the hardships and challenges faced in our daily work. It takes courage to overcome difficult situations and emerge as Winners. We remember that it's hard work and determination that helps raise the bar for excellence in everything we do.

The Kuoni Fellowship Trophy

The new KFA trophy conceptualized in 2013 is based on Kuoni India's Employee Value Proposition (EVP) - A Fellowship of Winners.

The term 'Fellowship of Winners' draws its inspiration jointly from the words 'Fellowship' an association of people who share common beliefs or activities and ‘Winners’ who like to win together. Our EVP celebrates our individual strengths, encourages us to uplift each other whenever required and continuously evolve to achieve success at never before thought of heights. It draws inspiration from the first flight taken by mankind which itself proved the impossible to be achievable.

It was the combined effort of the Wright brothers that changed the paradigm of travel. Thus it was apt for this symbol of the first flight to find pride of place in the new KFA trophy design.