ABOUT US

SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings Group, held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC Travel is a homegrown omnichannel travel and tourism company, leading across various travel segments including Leisure Travel, MICE Travel (Meetings Incentives Conferences & Events) and Business Travel.

Established in 1949, SOTC has been a trusted companion for millions of Indians for over 70 years, curating unforgettable holidays for our customers, across destinations around the world. We are proud of our Indianess and have a deep understanding of the Indian traveller, behaviours and trends and innovate our product-service portfolio to ensure delight. We are the pioneers of India’s Escorted Group Tours; also specialise in Customised Holidays across Domestic and International destinations. As a Company, we are committed towards an exceptional customer experience and our focus on innovation has not only helped us harness the existing market opportunities but has also empowered us to create opportunities in new markets and segments.

Our diverse spectrum of travel services are revolutionizing vacationing, and elevating each journey with unparalleled experiences. Our accelerated Digital First strategy empowers customers with a range of digital tools including our AI enabled chatbot (SOTC EZY), Corporate Self-Booking Tools, Leisure and MICE Self-Service Apps. Our omnichannel model offers customers both choice and convenience: the option of choosing a preferred holiday from our website with over 1500 bookable products, speak to our call centres for clarifications, walk into a nearby store to consult with a holiday expert or a combination of all channels. Our innovative QR-enabled Live Video Connect platform seamlessly connects customers directly with holiday experts via a video call and chat, without having to download any added apps or software. Further, we have launched our website in three regional languages - Hindi, Gujarati and Tamil to enhance our regional connect by offering customers their language of choice as a content interface.

 

Leisure Travel
SOTC has been at the forefront of developing organized leisure travel within both - Outbound and Domestic sectors. Our leisure segment features a diverse portfolio, including escorted group tours, customised holidays, luxury holidays, rail and cruise trips, spiritual journeys, regional tours focused on viable segments including multigenerational families, Young India’s Gen Z and millennials/young professionals, couples/honeymooners/DINKS, solo travellers and Gen S/seniors. We were the first travel Company to introduce Group Tours focused on catering to the distinct preferences of our Country’s regional communities with unique products, including SOTC Brahman Mandal for customers in Maharashtra, SOTC Gurjar Vishwadarshan for customers in Gujarat, and more.

SOTC has an extensive pan-India retail network of over 110 outlets (owned, franchise and partners) across 80 cities, this includes metros, mini-metros and Regional India’s tier 2 and 3 cities. To increase accessibility, SOTC also pioneered the concept of one-day road shows - Holiday Bazaars across key source markets.

With over 70 years of holiday expertise, we truly understand the Indian consumer and the significance of adding local elements to our holidays based on distinctive customer requirements like regional Indian cuisine/vegetarian/Jain meals, tour managers speaking their regional language, celebrating Indian festivals on-tour, and more!

Our luxury travel portfolio - Perfect Moments, redefines luxury travel for India’s rapidly growing HNI-UHNi segment, with exceptional experiences and locales.

To understand the Indian traveler better, we constantly invest in ‘Co-create’ programs where we encourage customers to share their holiday expectations, enabling us to co-create a tailor-made program that surpasses expectations and delivers an enriching experience.

SOTC also curates tours for Non Resident Indians (NRIs) based in the US, Canada, the UK, the Middle East, and Africa through its dedicated NRI Team and network of global GSA partners.

 

Meetings, Incentives, Conferences, and Events
Our dedicated team of over 100 professionals across India specializes in delivering cutting edge programs for meetings, incentives, conferences, and events (MICE). Our unwavering customer focus, coupled with an extensive national presence, has consistently positioned us as market leaders in the MICE segment of outbound and domestic travel.

We have managed multiple mega groups of over 1000 – 5000 customers each, across sectors inclusive of BFSI, Insurance, Banking, FMEG, FMCG, Cement, Paints, Lifestyle, Construction, Pharma, Agriculture, Automobile and more to various destinations in India and across the world.

Digitization is the future of incentive travel, and our reimagined strategy focuses on leveraging technology to deliver seamless, scalable, secure solutions to our customers. Our first of its kind new-age MICE customer self-service app ‘SOTC Connect’ empowers our customers to conveniently share their preferences and input necessary data like visa documentation, the app then updates real-time information and proactive updates thus ensuring that customers have all necessary details at their fingertips.

Business Travel
SOTC’s Business Travel segment has firmly established itself as the expert in the sector. Our distinctiveness lies in cutting-edge technology, user-friendly softwares/applications, and an unyielding dedication to delivering exceptional service. Many of India's leading companies have chosen us for their Business Travel requirements due our global capabilities and local expertise.

For our digitally forward business travellers, we have deployed global top of the line self-service booking tools like Zillious, EVA, Happay, Concur, while giving the corporate the option to choose - basis their unique needs. All our online booking tools are embedded with respective corporate travel policies, approval matrices and MIS/reports with integration to our centralized mid office system towards smooth workflows.